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National Restaurant Association - Marketing & Sales

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Marketing & Sales

Diners are demanding more when it comes to choices, quality and their overall dining experience than ever before. We can help you engage with your customers and drive profitable traffic to your restaurant with actionable ideas and common-sense tactics.

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Top Features

Catch onto mobile app crazes

Drive traffic to your restaurant by riding the Pokémon Go wave.

 


Plug into Gen Z diners' interests

Tap into the spending power of this large demographic and their influencers.


Increase the impact of your restaurant's digital marketing

Learn how your customers want to receive promotions and other news.


Find charitable opportunities for your restaurant

To become more involved in your community, identify meaningful causes your restaurant can support.

 

Recommended Reading

Pour specialty beverages customers crave

If you do not offer specialty beverages, you may be missing out on revenue and brand awareness opportunities. According to the National Restaurant Association's 2016 "What's Hot" chefs' survey, lemonade is the second most popular nonalcoholic beverage. Here, The Cheesecake Factory and Bareburger share their lemonade secrets.

Catch onto mobile app crazes to drive restaurant traffic

At our 2016 Restaurant Innovation Summit, two staff members from Austin-based VERTS Mediterranean Grill – Jordan Beckvonpeccoz, designer, and Sarah Pendley, public relations manager – shared how the brand capitalized on the Pokémon Go craze.

Modernize your restaurant’s loyalty program

According to the National Restaurant Association’s 2016 Restaurant Industry Forecast, 50 percent of restaurant customers use their smartphones for rewards or special deals occasionally. Earn the business of on-the-go customers by setting up loyalty programs that are convenient for them and insightful to you.

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